 It’s very rare that bad puns in public radio headlines feel right to me.
It’s even rarer that they strike me as being perfectly reasonable; even fitting.It’s rarer still that I have kind words for “Marketplace.”
So it should go without mention that I kind of love the headline, “Army launches attack on fashion biz.” But that’s just too remarkable for me not to mention.
Also I like beating things into the ground, just for yuks. The story is pretty much what it sounds like: the Army finally figured out that people spend money at Army Surplus stores, and they wanted in. So they teamed up with storied purveyor of haute couture and sturdy tools, Sears.
The reporter says, with an understandable degree of incredulity creeping in at the edges of her voice, that Sears and the Army have the same target audience.
What’s next? The Air Force at Macy’s? NASA setting up at the Gap? (If there is any justice in the world, that second one will happen. Mark my words. Mark them “full of crap.”)
I have to wonder who the Army has in their sights with their precision-guided fashion bomb.
Moreover, I have to hold out hope that the line bombs as badly as my use of the ‘bomb’ pun. It’s as worn out after two uses as the last pair of jeans I bought from Sears.
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